KitKat, one of the world’s most beloved chocolate bars, is about to undergo its most significant transformation since its launch in 1935. Nestlé, the brand’s manufacturer, has announced a brand-new design that moves away from the iconic four-finger format, introducing a two-column sharing bar instead.
A New Way to Enjoy KitKat
The redesigned KitKat will be available in a 99g sharing bar format, featuring multiple breakable pieces, making it easier to share with friends and family. This shift is a major departure from the original concept, which was created nearly nine decades ago in response to a worker’s suggestion for a chocolate bar that would conveniently fit into a lunch bag.
Nestlé explains that the new design is intended to “create moments of connection” by making sharing more enjoyable. The company also emphasizes that the updated format enhances the overall chocolate-eating experience.
Exciting Flavours and Unique Texture
The new KitKat sharing bars will debut in three delicious flavours:
- Double Chocolate
- Salted Caramel
- Hazelnut
- kitkat chocolate
According to Nestlé, this revamped version will offer a “multi-sensory eating experience,” featuring a creamy filling that melts effortlessly alongside the signature crisp wafer. Additionally, the chocolate bar’s marbled coating will create a visually stunning effect, adding to the excitement of this new treat.
Social Media Buzz
News of KitKat’s redesign has sparked excitement among chocolate lovers, with many taking to social media to share their anticipation. Enthusiastic fans have already expressed their eagerness to try the new format.
One user excitedly commented, “Oooooh, I have to sample them all!” while another said, “These look fun to try!!!” A particularly eager customer wrote, “Waiting impatiently for my local store to put them on the shelves. Says they are in stock.”
kitkat chocolate
A New Era for KitKat
This redesign marks a significant milestone for the brand, which has retained its four-finger format for nearly 90 years. While some fans may be nostalgic about the classic design, many are embracing the change and looking forward to experiencing this new way of enjoying KitKat.
Meanwhile, this shift follows another announcement from Nestlé—the discontinuation of the vegan KitKat. The plant-based version, which was introduced as a sustainable alternative, failed to generate enough sales to remain on the market.
With this major redesign, KitKat is stepping into a new era, bringing an innovative take on the classic chocolate bar while continuing its legacy of delivering delicious treats to fans worldwide.
KitKat’s Biggest Redesign in Nearly 90 Years Brings a New Sharing Experience
kitkat chocolate
KitKat, one of the world’s most iconic chocolate bars, is set for a historic transformation. For the first time since its debut in 1935, Nestlé is introducing a brand-new design that moves away from the beloved four-finger format. Instead, the chocolate bar will now feature a two-column sharing format with multiple breakable pieces.
This change represents a major shift for KitKat, which has maintained its traditional design for almost nine decades. The new 99g sharing bar is designed to enhance the experience of enjoying chocolate with others, making it easier to break and share.
Why the Change?
The original KitKat bar was created after a worker at Rowntree’s of York suggested making a chocolate bar that could easily fit into a lunch bag. Since then, it has become a global favorite, known for its crispy wafer covered in smooth milk chocolate.
Nestlé’s decision to redesign the bar comes as consumer preferences evolve. The company says the new sharing format is meant to foster “moments of connection” and create a fresh way for people to enjoy KitKat together.
New Flavours and Textures
kitkat chocolate
Along with the redesign, Nestlé is introducing three indulgent flavours:
- Double Chocolate – A rich and creamy chocolate experience with an intense cocoa flavor.
- Salted Caramel – A perfect balance of sweetness and a hint of salt for a more sophisticated taste.
- Hazelnut – A nutty and creamy combination, adding an extra layer of flavor to the classic KitKat experience.
- kitkat chocolate
Each bar will also feature a marbled chocolate coating, creating a visually appealing swirl effect. According to Nestlé, the contrast in textures—crispy wafers combined with smooth, creamy fillings—will make for a unique, multi-sensory chocolate experience.
Public Reaction and Social Media Buzz
The announcement has already sparked excitement among chocolate lovers worldwide. Many fans took to social media to share their enthusiasm, with comments such as:
- “I need to try all of them ASAP!”
- “These look amazing. Can’t wait to get my hands on them!”
- “Hoping my local store stocks them soon!”
While some traditionalists might be hesitant about the change, many consumers are eager to experience the new design and flavours.
kitkat chocolate
A Strategic Shift for Nestlé
This redesign is part of a broader strategy by Nestlé to innovate and keep up with shifting market trends. The chocolate industry has seen growing demand for unique formats, premium textures, and exciting new flavors. KitKat’s new format aligns with these evolving preferences, ensuring the brand remains relevant in an ever-changing market.
However, not all changes have been well received. Nestlé recently announced the discontinuation of its vegan KitKat due to low sales. Despite its initial buzz, the plant-based version failed to attract enough consistent buyers to justify its production.
When and Where Will the New KitKat Be Available?
The new KitKat sharing bars will be rolling out in major retailers in the coming weeks. Availability may vary by region, but Nestlé expects the new design to become a permanent part of its product lineup.
kitkat chocolate
As KitKat undergoes this bold transformation, the brand hopes to maintain its legacy while adapting to modern tastes. Whether this new sharing format will become as iconic as the original four-finger design remains to be seen, but one thing is certain—chocolate lovers are eager to find out.